– Consistency is crucial in mastering social media for professionals.
– Building a strong personal brand on social media can positively impact your internal reputation within your company.
– LinkedIn is a powerful tool for improving both your external and internal brands.
– Use LinkedIn as a starting point to share your content across other social media platforms.
– Maintain a consistent personal brand across all your social media profiles.
– Adapt your posting style to fit the native language and tone of each platform.
– Effective writing is essential for successful social media posts.
– For more tips on social media and career development, check out the book “Small Actions: Leading Your Career to Big Success” by Eric Sim, CFA, and Simon Mortlock.
– All opinions expressed in this article are the author’s own and should not be considered investment advice.
In today’s digital age, social media plays a significant role in personal and professional branding. Consistency in using social media platforms is key to building a strong online presence. Eric Sim, CFA, a highly influential figure on LinkedIn, shares valuable insights on how professionals can leverage social media to enhance their careers.
Sim emphasizes the importance of internal and external branding. While you can’t directly control your internal brand within your organization, you can influence it by strategically using social media. By showcasing your expertise and engagement with external activities on platforms like LinkedIn, you can positively impact how your colleagues perceive you.
LinkedIn, in particular, holds immense potential for transforming your professional trajectory. It serves as an engine that drives your social media branding efforts. Sim advises professionals to start by posting thought-provoking content on LinkedIn and then repurpose and share it on other relevant platforms, extending their reach and potentially opening up new opportunities.
Maintaining a consistent personal brand across all social media platforms is essential. Sim suggests using the same high-quality professional photo and consistent titles across different channels. This streamlines the experience for new connections and ensures that your online presence remains recognizable and cohesive.
Sim also emphasizes the importance of adapting your communication style based on the native language and tone of each social media platform. While LinkedIn may warrant a more professional and informative approach, platforms like Facebook and Instagram may require a more personal and casual touch.
Good writing is fundamental to effective social media posts. Sim encourages professionals to focus on crafting engaging content that adds value to readers and tells a compelling story.
For more in-depth insights on leveraging social media and advancing your career, Sim’s book “Small Actions: Leading Your Career to Big Success” is a valuable resource.
As a disclaimer, the opinions expressed in this article are solely those of the author and should not be considered as financial advice. It’s also essential for professionals to take charge of their professional learning and keep track of their credits. CFA Institute members have the flexibility to self-report their professional learning activities through their online PL tracker.
